What Appeal is
Appeal is the score you earn per click - the official game description names it: every click gives you more Appeal. It funds hammer upgrades, which raise how much every future click is worth: a compounding loop.
Define the stop condition before repeating.
Why measured inputs matter
No public source publishes per-click values for this game. Your in-game number is the truth - measure once, update after each upgrade, and every projection on this site stays accurate.
Define the stop condition before repeating.
The upgrade cadence
Banked Appeal earns nothing. The fastest farmers spend down to the next upgrade immediately and let the compounding do the work.
Define the stop condition before repeating.