How the game works
Every click gives you Appeal, the game's core stat. Hammers raise how much Appeal each click is worth. Wins come from play and gate ascension. The official description sums it up: click for Appeal, upgrade your hammer toward Bonesmash, earn Wins, ascend, and climb the leaderboard to become a True Adam.
What mogging means in-game
Mogging is out-pacing other players' stats. You do it by raising Appeal per click faster than the curve - steady clicking plus continuous upgrades - not by luck.
Your first ten minutes
Click steadily for a minute and note your Appeal per click. Buy the cheapest upgrade. Repeat until your Appeal per click roughly doubles. That doubling loop is the whole game; everything else builds on it.